Zurich Parking viral game
This viral game was produced for Zurich to promote their car insurance - and had a huge response. To increase the viral element, we pitted men vs women in a battle to see who was the best at parking. Over 3 levels, players were scored on the speed and accurace of their parking. With very minimal seeding, the game had 3 million visits in the first month after it was championed on Jo Whiley's Radio 1 show.
Unfortunately, the game proved too successful and as the visitors rolled in - the in-built tracking, provided by an external company, proved much more costly than the game itself and it was pulled by Zurich. However, plenty of game sites have "borrowed" the game for themselves and still proves very popular - with over 9 million plays now recorded by our FREE tracking service, DoubleQuick.
