easyCruise viral game
easyCruise liked the viral game we did for Zurich so much - they asked if we could do something similar with a big orange ocean liner. They wanted to promote their brand new route centred around the islands of the Carribean. The game involves having to dock your ship in the various ports by careful use of the rudder and thrusters - careful because it gets more difficult as it goes on as the winds get stronger and those pesky local fisherman get right in your way.
The game had 250,000 unique visitors in its 1st month and you can follow its progress with our real-time DoubleQuick tracking application.
