Student Park
University Choice TV is a next generation social network delivering student generated content in the form of video blogs and promotional university films, making the important decision of where to study a much easier prospect. This viral was commissioned by UCTV in order to promote and drive users to the web site, with an additional budget allocated to seeding.
Kerb were tasked with the challenge of creating a viral which attracted both genders in the 16 - 19 age bracket. We came up with Student Park; 15 levels of addictive mayhem which combines beautiful, smooth animation with superb game play. This game slightly goes against the grain of traditional virals as it requires a fair amount of patience and problem solving in order to complete, but it's well worth the effort.
It's another game we're very proud of at Kerb HQ - the graphics are up to our usual standard and the game engine is incredibly tight. Initial results are promising too, with almost 2 million uniques recorded in just 3 weeks of going live, and an astonishing click through rate of almost 30%.
Give it a try and see whether you can complete all 15 levels.
